On the 24th of December 2020, Ayman Chaudhary posted a 57-second-long video on TikTok with ‘stop what you are doing, shut up and read’ a book which she liked reading and do you know what happened? The book went out of stock in multiple stores across countries and topped the New York Times Best Sellers List within a few weeks.
Her quirky way of talking about book scenes, authors, and recommendations are much loved by the book community online and has successfully garnered 18.9 million likes on TikTok and a large following on Instagram and Twitter, making her one of the most influential book influencers featured in Vogue.
In conversation with Brown, Ayman shares with us her journey and the role of book influencers in the world of books and authors.
What is book influencing according to you?
For me, book influencing is just talking and sharing about the books that you read either for a promotion or just in conversation. Being a part of this book community is a marketplace for authors and publishers to get their books out and their voices heard and get recognition. Obviously, we, as readers, are the consumers. We, as influencers, make videos, content, pictures, and posts talking about the book, what we loved about it, and how it made us feel and overall getting other people involved in the community. The overall goal, I would say, is to get people into reading or get them back to reading by feeding recommendations and giving honest reviews while having fun ourselves.
A big portion of an author’s sales, publicity, and getting their names heard, comes from the book community and having a good marketing team. Authors who publish books independently or through publishers have a responsibility to reach out to the right influencers nowadays who they know will love the genre and convince them that they will love the book or that they should be reading it next. TikTok has become the best place to talk about books, and honestly, books translate so well on TikTok that many of these authors and publishers have started looking at the creators there to promote their books. While established authors have their fame and previous books to vouch for them, the newer ones rely on book influencers to get people talking about them and get their voices heard.
How did you become a book influencer across social media? What was your journey?